Our new collection Genesis Homme is a dual anti-fall action haircare for men that instantly volumizes the hair, whilst offering effective long-term results.
Discover the hardworking products and how to use them here.
6 weeks
To reduce hair-fall*
+70%
Fiber Diameter***
+85%
Fiber strenght**
5x
Fuller hair**
*Clinical study, 99 people, after 6 weeks of use of Sérum Anti-Chute Fortifiant
**Instrumental test using Bain de Masse épaississant + Cire
d'épaisseur Texturisante + Sérum Anti-Chute Fortifiant
*** Instrumental test using Bain de Masse épaississant + Cire
d'épaisseur Texturisante
Hair thinning and hair fall we get it—it’s not exactly a subject you want to talk about but while it can feel quite isolating, 70% of men have to deal with hair fall at some point in their lives. And for the 16% of men that do treat hair thinning, many have found the products out there to be inconvenient and lacking instant results.
Kérastase understood the brief, we needed to create a product line with great textures that offered both instant and long-term results. Enter: Genesis Homme, a collection that we believe is the best anti-fall action haircare for men.
Genesis Homme: The Benefits
With Genesis Homme Products, you get results fast - we’re talking after just one use. Hair is instantly 85% stronger and 5 times fuller**. But it’s with consistent use that you start to see the real long-term benefits. After 6 weeks of daily use, hair fall is reduced* and there is noticeably more hair fiber retention.
*Clinical study, 99 people, after 6 weeks of use of Sérum Anti-Chute Fortifiant
**Instrumental test using Bain de Masse épaississant + Cire
d'épaisseur Texturisante + Sérum Anti-Chute Fortifiant
Best hair growth ingredients for men
Genesis Homme is our collection of 5 fortifying hair products for men that are all powered by an effective cocktail of ingredients, expertly formulated to tackle hair thinning and hair fall.
For instantly more hair volume, there is the combination of ginger root, creatine and expanding polymer that immediately strengthen the hair fibers and plump the existing hair for a fuller look, fast.
Day after day, 1.5% Aminexil, our alternative to Minioxidil, helps to stop hair fall by fortifying the root of the hair so it is more effectively anchored into the follicle, whilst also protecting against environmental aggressors like pollution and UV rays.
So, what is Aminexil? A L’Oréal research active it has the capability to inhibit the rigidity of the collagen network*. In simple terms that means it works hard to keep the root of each strand supple and anchored to the scalp.
* In vitro (fibroblast culture)
Studies also showed that regular treatments with Aminexil have a substantial impact on the seasonality of hair growth cycles:
In Spring,
Aminexil counteracts the hair falling phase
In Autumn,
Aminexil preserves hair density
Best Hair Growth Products For Men
Kérastase knows men want simple, fuss-free products that drive results and, so, Genesis Homme is a concise collection of just 5 hair products dedicated to men. Select the best shampoo to target your hair loss, select a hair thickening spray or the Kérastase clay to texturize your hair and cherish your hair with our powerful hair serum.
Bain de Force Quotidien is what we believe to be the best daily purifying shampoo for thinning hair in men. It has a clear, fresh gel texture that can be used daily to purify weakened hair that’s prone to thinning. It’s perfect for oily hair or if you wash your hair every day. For the multitaskers, this shampoo can also be used on the beard to cleanse, hydrate and soften the hair. More than 80%* of consumers said their scalp felt refreshed, balanced and energized after using this shampoo.
How to use: Work through wet hair. Rinse thoroughly.
*Clinical study, 59 people, use of Bain de Force Quotidien
Bain de Masse Epaississant is our more advanced shampoo for thinning hair. It has a rich, creamy texture that cleanses and softens the hair and gives instant +28%* softer hair. As our purifying shampoo, it can be used on the beard. With an instant thickening action, it gives the sensation of having more hair providing much-needed volume and texture. Impressive for a shampoo.
How to use: Work through wet hair. Rinse thoroughly.
*Instrumental test, after application of Bain de Masse Epaississant
How to choose the best hair thinning shampoo for you: While we would recommend Bain de Masse Epaississant for more extreme cases of hair fall, the shampoo you pick really comes down to preference. But, know this, a little of these shampoos goes a long way. Bain de Force Quotidien has a cooling effect leaving hair fresh and natural to the touch, whereas Bain de Masse Epaississant has a texturizing effect whilst still leaving hair soft and shiny.
Spray de Force Epaississant is a strength and thickness spray for weakened hair that is prone to thinning. It effectively thickens the hair fiber by 25% after one application for the instant sensation of having more hair*. Hair will have more texture and a light hold that never feels sticky and the effects last an impressive 24 hours*.
Expert tip: You can also use the spray on dry hair. Spritz it into your hands and rub it into the front - great if a receding hairline is your concern as it will give you much more volume. It also works well to tame hair that is prone to feeling and looking fluffy.
How to use: Spray into hands. Work through wet hair. Do not rinse.
*Instrumental test, after application of Spray de Force Epaississant
Cire D’Epaisseur Texturisante is an instant thickening clay for weakened hair that is prone to thinning. The non-greasy, non-sticky white wax paste thickens every fiber for healthy looking hair with mass. With a flexible, medium hold and matte finish, this is a great daily styling go-to. When used with Bain de Masse you can expect 5 times fuller hair and an impressive 70% + hair diameter*.
Expert tip: You can use this wet or dry to create texture at the roots or on dry hair to top the hair up to create texture and hair that looks so much fuller.
*Instrumental test, after application of Bain de Masse and Cire d’Epaisseur Texturisante
Serum Anti-Chute Fortifant our hero product is the only one to contain the 1.5% Aminexil – an alternative to Minoxidil - and is formulated to be used daily to fortify weakened strands prone to thinning and hair fall. The translucent serum-like gel is clinically proven to reduce the rate of hair fall after 6 weeks*.
It works to slow down the shedding process and re-anchor the fiber to the root to minimize hair fall. It also works to effectively preserve the scalp’s natural protective barrier to keep roots shielded from environmental aggressors. As if that isn’t enough, the formula also has a significant soothing effect to reduce any unwanted itchiness and discomfort after just 3 weeks.
Expert tip: Make sure you use this serum every single day - you don’t have to use it at the same time or after you have washed your hair so put it by your bed where you are going to see it and use it every day for 6 weeks. Do this and you’re going to get the thicker, stronger, hair that you wanted.
How to use: Apply 4 doses (1 dose = 1 pipette until mark) to dry or towel-dried scalp, section by section.
*Clinical study, 99 people, after 3 weeks of use (soothing) and 6 weeks of use (hair-loss) of Sérum Anti-Chute Fortifiant
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