An error occured on the server, please try later or contact the customer service

You're in offline mode with a limited website functionality. Please check your network connection.

Javascript seems to be disabled in your browser. In order to get the best possible experience please enable Javascript and reload the page.

Salon Locator

Main content

Back to Discover

Hair Care For Platinum Blonde Hair

Keep extreme blonde cool, bright and beautiful in just 3 steps.

Step 1

Wash with Bain Ultra-Violet Purple Shampoo once a week to reduce yellowing. Leave on 2 to 5 minutes according to your desired coolness.

Step 2

Use Cicaflash Conditioner frequently or every day for fiber restoration. Leave on 3 minutes.

Step 3

Apply Cicaplasme Hair Serum on towel-dried hair to preserve and protect.

Have a minute?

Allow Johnny Ramirez to walk you through the steps of your blonde hair care routine.

Blonde Absolu Routine

Whatever Your Blonde: You Dare, We Care. Blond Absolu provides instant fiber care and immediate anti-brass
action to achieve ideal blonding. Blond Absolu maintains and perfects cool tones
through deep ultra-violet neutralizers, hydrates and fortifies the hair fiber, and illuminates hair from within.
Find the blonde hair care routine designed for your type of blonde hair.