1 IN 2 WOMEN
RATE THEMSELVES
LESS CONFIDENT THAN MEN.
THAT IS CALLED THE CONFIDENCE GAP.
OUR COMMITMENT
AGAINST THE CONFIDENCE GAP
Right now, around the world, women's confidence is in crisis. 74% of women think they lack confidence in their career-defining moments*, and
there are major gaps in how women wiew their ability, their work relationships, and their future potential compared to men.
Through partnerships with expert non-profit organizations, we proudly commit to support
mentoring programs for women, by women, to help young women grow their confidence.
Initially launched in the US in January 2023, we have now launched in 11 markets helping more than 2000 women in 2023, with more to come.
*Kérastase international survey (online interviews made by Scènes de Vie) on more than 2,500 women in the USA, China, Brazil, UK and France,
August 2022
FOCUS ON FLASH MENTORING
WOMEN WHO HAD A MENTOR ARE 74% MORE LIKELYTO BE VERY SELF-CONFIDENT.
Together with Aspire For Her, Kérastase implements 'flash mentorship' programming, sharing the idea that one powerful conversation can have a profound and enduring impact. This type of mentoring allows both mentors and mentees quick access to conversations which can boost their confidence.
Kérastase also provides global content to support and enrich women, at every stage in their journey, towards boosting self-promotion, increasing self-esteem, and combatting imposter syndrome. Leveraging a strong and diverse community of inspiring female role-models and figures, content shares their journeys and perspectives about self-confidence and female empowerment, as well as concrete advice, tips and inspiration on how to dare to embrace one's own confidence and ambition.
“The Power Talks program recognizes how
crucial confidence building is for young
women to succeed. I am proud to support my
Kérastase family in this much-needed
initiative.”
Kérastase Global Brand Ambassador
“To be the authentic expression of one’s self is
the most powerful state of being any human
can embody and helps to collectively uplift us
all. For that reason, I am thrilled to be a
Kérastase ambassador and a part of the
Power Talks initiative, serving as a conduit to
empower young women and girls, equipping
them with the confidence they need to
navigate the world as their most authentic
selves.”
Kérastase Global Brand Ambassador
Kérastase Power Talks motivated the young women
in our community to open their minds to new
possibilities and new careers through
mentorships. The mentors ignited their ambition
and helped them dream. At Aspire For Her,
we are adding a million women to the
workforce by 2025, and we are grateful to
Kérastase's for walking with us on this journey to
unleash the potential of women in India!
Founder, Aspire For Her
POWER TALKS IS BUILT AROUND THREE KEY PILLARS
OUR INDIA PARTNER
A prominent NGO dedicated to bridging the gender gap by increasing the contribution of women in the workforce. Through transformative one-to-one flash mentoring sessions, Kérastase and Aspire For Her pledge to mentor more than 300 women this year alone.
