REIGNITE YOUR INNER STRENGTH
Formulated with a potent concentration of glycine and citric acid, it frees your hair
from calcium buildup. Et voilà! The hair returns to its premier state.
Recreates 99% hair's original strength*
97% stronger hair*
72H anti frizz*
*Instrumental test after 5 usage of Première Concentre+ Bain+ Masque*Instrumental test after 1 application of the Premiere Concentré + Bain + Masque
*Instrumental test after 1 application of the Premiere Concentré + Bain + Masque
IT'S A PREMIÈRE
If you struggle with damaged hair, you’re not alone. It’s the #1 concern heard in salons!
Discover why water is not your hair's friend with Sydney Sweeney
And discover the strong, shiny and supple hair of Ebonee Davis
THE POWER
OF
LAYERING
For maximum results, we recommend to layer the Première Concentré (do not rinse) with the Première Bain.The key to this technique lies in its ability to work on different layers of your hair, from the outermost shield to the core of each hair fiber.
Première Active Ingredients
The Première range features complexes with
Glycine, Citric Acid and Peptides.
This system eliminates calcium buildup, deeply repairs the
hair from the inner layer and strengthens the hair for lasting
results.
GLYCINE + CITRIC ACID + PEPTIDE
Damaged hair is the n°1 concern in our salon. It is great to now have a complete exclusive protocol to offer the best repair to our clients.— Hovig Etoyan, Global Professional Ambassador
EXCLUSIVE IN-SALON TREATMENT
For the ultimate hair decalcification in salon, your hairdresser can use our clarifying Concentré Liquide Resurfaçant, only available in salon. It's an excellent addition to the professional layering technique.FIND A SALON
Discover Première Range
Composed of 4 products, Première is the perfect haircare range to repair damaged hair.
Fights the problem of calcium buildup, reconnects broken keratin links and restores the hair to its premier state.
Première Decalcifying & Repairing Pre-Shampoo Concentrate
A dual-action decalcifying and repairing pre-shampoo treatment for damaged hair. The Concentré Décalcifiant Ultra-réparateur removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier.
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Première Decalcifying & Repairing Shampoo
A rich, dual action hair damage repair shampoo that works inside and out to remove calcium and repair all types of damaged hair.
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Première Anti-Breakage & Repairing Mask
An anti-breakage & repairing hair mask for damaged hair that repairs & restores strength for all types of hair damage
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Première Anti-Frizz Filler Serum
A leave-in repairing anti-frizz hair serum for damaged hair. The Sérum Filler Fondamental works to seal and fill hair strands, and protect them from the heat of styling tools, leaving hair shiny and strong.
