5 reasons why Gen Z is obsessing over dry shampoo

There’s no denying it: Dry shampoo is a game changer and the holy grail of hair products currently. Gen Zs seem to have an ongoing love affair with dry shampoo and there's no reason to unlove it. This beauty invention is an oil-absorbing product that transforms your greasy hair instantly. Not sure why dry shampoos are a trend today? Read ahead to know more about the five reasons why Gen Z is obsessing over dry shampoos and how/why Kerastase Fresh Affair will become your next hair ESSENTIAL!

1. Saves time

In our fast paced lives, we may not have enough time to spare on washing, conditioning, and drying their hair every other day? Especially all the Gen Z’s who believe in multitasking! We know the value of time, and dry shampoo is a time-saving marvel. Just a quick application, a bit of styling, and you're good to go – extra time in bed or a leisurely breakfast, anyone? The Fresh Affair Shampoo is easy to apply as all you have to do is spray it from 10-12 inches away from your hair.

2. Spaces out your hair wash days

Dry shampoo is like a magic wand for extending the time between hair washes. Too much shampooing can strip off the natural oils from your hair and scalp making it look lifeless. Dry shampoo, however, keeps your hair looking fresh and oil-free, allowing you to space out your wash days without worrying about greasy hair or losing the natural oils from your hair.

3. No more bad hair days

You know those days when you hit the snooze button one too many times, and suddenly you're running late with your hair looking like a mess? That's where dry shampoo swoops in to save the day! Fresh Affair, for instance, absorbs excess oil, leaving your hair feeling and looking fresher than a morning breeze. It is infused with rice starch that absorbs oil, Vitamin E that acts as a moisturiser and reduces hair breakage and Neroli oil that offers a long-lasting fragrance for up to 24 hours.

4. Protects hair colour

For those who've invested time and money in vibrant hair colours, dry shampoo is a lifesaver. It helps protect your colour from fading by reducing the need for frequent washing. The Fresh Affair Dry shampoo is safe on colour-treated hair because of its super lightweight powder texture that blends into your hair without causing any damage. This truly makes it the best dry shampoo for coloured hair.

5. Adds volume and texture

This is one of the added benefits of using a dry shampoo for oily hair. It adds volume and texture to your hair, making it look more voluminous and ready for those trendy messy bun or Pinterest-inspired braided hairstyles.

How to use dry shampoo for effective results? A step-by-step guide

Step 1: Prepare your hair for spraying the dry shampoo by making sure they’re not wet. Comb them and detangle the knots.

Step 2: Shake the dry shampoo before use. This ensures that the product is well-mixed and ready to be applied evenly.

Step 3: Section your hair to expose the roots. You can do this by creating a part down the middle of your head and then parting it further as needed. This step allows you to access the roots where oil and greasiness tend to accumulate.

Step 4: Spray the dry shampoo directly onto your roots along the parted sections of your hair. Make sure you hold the bottle 10 - 12 inches away from your hair. Be sure to target areas that appear greasy or oily.

Step 5: Flip your hair and simply brush it to ensure that the product is evenly distributed and to bring out the volume and texture in your hair.

Dry shampoo is the real MVP in Gen Z's haircare routine, and it's no surprise why. With the ease and convenience it offers, coupled with the richness of Kérastase Dry Shampoo, fabulous hair days are just a few minutes away.